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This site nu-dealoil.com has the following in the web page, "New Athens, IL 62264." We noticed that the website also stated " Welcome to Nu-Deal Oil Co." It also stated " First opened for automotive repairs and tire sales in 1936 as a family owned and operated automotive service center. Located at 5705 State Rt. 156 in New Athens, IL, Nu-Deal Oil Co. provides dedicated and thorough automotive services to customers from New Athens, and surrounding cities including Red Bud IL. We specialize in auto repair. You can also shop by Tire Size. New Athens, IL 62264." The header had Nu-Deal Oil Co. as the highest ranking keyword. It was followed by Nu-Deal Oil, tires new athens il, and auto repair new athens il which isn't as ranked as highly as Nu-Deal Oil Co.. The next words the site used was mechanic new athens il. tires new athens illinois was also included but might not be understood by search engines.